The online game Fortnite first launched in September, 2017. Since that time, it has achieved great success and earned big profits for developer Epic Games. Let’s find out what makes this game successful and become one of the best games of the decade.
Attract players by interesting features
Fortnite has two game modes: Save the World and Battle Royale. In Save the World, gamers join a team with three other players to complete defensive mission against zombie attacks. In Battle Royale, 100 people is the maximum numbers of players in one match. Playing area will gradually shrink over time to increase competitiveness.
To be the winner, players can build objects to protect themselves. Actually, the main task of players is to become the last survivor. This game can be played in just a short period of time on an average about 20 minutes. In fact, the game’s success comes from the Battle Royale. It is so popular that when it comes to Fortnite, many people do not know about the remaining mode. Many people even consider Battle Royale as an abbreviation for Fortnite.
In addition, if you lose in a match of Fortnite, you will be still allowed to watch the game. This feature helps players feel like they are the audience of a sport. Moreover, Fortnite is also a very suitable game for streaming. Tyler “Ninja” Blevins is one of the most famous streamers who can earn up to $500,000 per month from streaming Fortnite. Besides, the game’s graphic background also contributes to attract players and allow them to express themselves with the most unique styles.
Fortnite is designed to become a social interactive game. When you pay for the game, most of that money is used for buying clothes, dances or taunts. These do not change the gameplay but allow players to show their personalities.
At this point, the accessibility of Fortnite continues to bring a great advantage. Because this game is available on all platforms, gamers can play with their friends no matter what phone or computer they use. After a period of time, gamers will want to invest in their characters to show their personalities in the game. This requires them to buy items in the game.
In addition, there is a notification system in the game when friends enter, so you can follow or start the game with your friends immediately.
Fortnite’s revenue reached $1.8 billion in 2019, attracted about 125 million players. But, this figure is still lower than their own revenue in the same period of 2018 ($2.4 billion). So, Fortnite reduced 25% of their revenue after only one year. This is not at an alarming rate but it is enough to challenge developer Epic Games in 2020.
However, the decline in revenue comes from better offers of the game for players. They created a game world for players to update and experience without having to weekly buy new content package.
Actually, Epic Games has a strategic step to develop Fortnite in the long run. They will retain a large number of players and promise to have new developments in the near future.